"In the heavily commoditized market for personal auto insurance, carriers are trying to figure out how they can attract less risky premium dollars away from their competitors so they can grow market share, minimize loss ratios, and improve profitability.
For the most part, insurance carriers are focusing their efforts on developing a new type of insurance policy whereby the price of coverage is based on a person’s actual driving habits. Better habits = reduced premiums.
But how, exactly, are insurers measuring a person’s driving habit? What behaviors do they care most about? What data do they collect? How do they get it? Where do you draw the line on privacy issues?"
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