Usually when a company wants to get in touch with real customer sentiment, it'll put some ears on the streets to get unfiltered opinions and feedback. But increasingly, more companies are putting their ears on the tweets instead.
Social media has become one of the most significant forces in modern communication and it's not one that businesses can afford to ignore.
Many companies have already set up official profiles on the major social media platforms like Twitter and Facebook. But it's important to do more than just broadcast official news and announcements. Smart companies are using social media to listen to and serve their customers...
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